Flaps has an interesting quality, is its high effectiveness of conscious and unconscious assimilation of the advertising message. This virtue is mainly a result of its visual presence in the precise moment of emotional concentration of the reader.
Everyday habits reveal the great possibility that the advertising contained in the Flaps is the last that the person assimilates in the day, since it is usual to read before going to sleep. "Hold the Flaps, mark the last line read, close the book, turn off the light and enter the mysterious world of dreams.
The modern science of neuromarketing has scientifically demonstrated that such moments are of excellence for the effective fixation of messages.
The virtues of Flaps could be a clever communication option.